Best email client for windows 7 2017
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The study found that recipients were more than twice as likely to offer assistance when they received the email that included “thank you.”Īlso noteworthy was that generic email sign-offs like “regards” had lower response rates. Half received an email that with a line that included “Thank you so much!” The other half got a similar email, sans an expression of gratitude. Closing with an expression of gratitude thus correlated with a whopping 36% relative increase in average response rate compared to signing off another way.Īfter doing some sleuthing, we realized our findings actually reaffirm a 2010 study published in the Journal of Personality and Social Psychology titled “A Little Thanks Goes a Long Way.” In this Grant & Gino study, 69 college student participants got one of two emails asking for help with a cover letter. This compared to a response rate of 46% for emails without a thankful closing. Emails where we detected a thankful closing saw a response rate of 62%. The difference a simple “thanks” makes in getting a reply was even clearer when we compared emails with “thankful closings” 2 to all others.
So now for the moment of truth: how did these closings correlate with response rate?Įmails that closed with a variation of thank you got significantly more responses than emails ending with other popular closings. As none of these endings seem specific to online communities, any trends we find should be relevant for anyone who emails. Not much of a surprise here: these eight closings are all common email sign-offs in general. So first, we wanted to get an idea of which closings were used in these online communities.Įight email sign-offs (pictured, in order of popularity) appeared over a thousand times each. You might sign a message to your mom with “Love,” but would (hopefully) choose a more formal closing when writing to your HR person. 1 These emails proved to be a great sample for looking at variations in response rate, as many entailed people asking for help or advice, hoping for a reply.Įmail closings are largely determined by the setting of an email. Do email closings even matter? And if so, is “best” really best? We looked at closings in over 350,000 email threads, and found that certain email closings deliver higher response rates.įor our study, we used messages from mailing list archives of over twenty different online communities. Whether you sign-off with “Warmest Regards,” “Thanks,” or “Keep On Keepin’ On,” it only takes a second, and you probably don’t give it a second thought. When you’re drafting an email, ending it is the easiest part.